I am really beginning to like the various social networking
tools that are out there. I know they
have been around for a while and I was kind of late to the game, but I am there
none the less. I have found that it is a
great way to connect with many wedding vendors and also a neat way to promote
your business.
One thing I cannot help but notice is the increase of people
using Social Networks as their store front in place of a web site. In other words, using Facebook as their only
source on the World Wide Web to have their business and using twitter as an
email address. I really took notice to
this the other night while trolling through various Facebook groups. Some people need to realize that Social
Networks are just that…..social networks.
If you are guilty of this, you are missing out on a whole
bunch of exposure you really could be getting, plus you are looking really
unprofessional to boot (in my opinion).
As a legitimate business the least you should have, besides your business,
is a real website. Domain names, web
hosting, and content managers like Word Press are dirt cheap. If you think you can’t afford a website, then
let’s take a look at the costs. I will
use some examples that I personally deal with and I am not promoting any of
these purposely. Just using what I know
works.
- Domain Name – Godaddy – Costs about $12.00 a year for your domain name. If you are paying more than $12.00 a year for your domain name, you are being ripped off.
- Hosting for your Website and domain name – Hostgator – Cost about $72.00 a year. I am sure there are others, but I like Hostgator because of it being inexpensive and they have a ton of free add ons. It is shared hosting and probably something that most small businesses can use. If you have a photography site, you may need some more server space, but for most wedding professionals, a regular shared hosting plan will suffice. This also includes emails.
- Website – Word Press – costs about FREE. It is included with your Hostgator plan and installs easily. Word Press web sites are really getting great Search engine exposure also. Some hosting service offers web site builders. I don’t recommend these personally, but that decision is yours.
And there you have it.
It costs less than $100 a year to have a REAL
web site. If you cannot afford $100.00 a
year, it may be time for you to re think if you really should be in
business. I used to knock Word Press web sites, but not
anymore. Google loves them for some
reason. And if Google likes it, then if
you want to get seen, you should like it also.
You can also go out and begin to spend a ton of money on
website designers, logo designers, and all of the other goodies, but for
starters, you really do not need to do this.
I mean, you only have a Facebook page now; anything even resembling a
website has to be better than that.
And for crying out loud, get a REAL
email address (it is included with your web hosting). Don’t use hotmail, G-Mail, Yahoo mail, or any
of the other free web based mail services out there. I look
at businesses that have these type of free emails and the first thing I think
is “unprofessional”. I am not saying
they are unprofessional, but it is just my perception.
It is going to take a little bit of reading and asking
questions once you get it set up, but it is easy to manage after that. There are internet forums all over the place
on Word Press and designing that you could start with. Many of the wedding groups on Facebook have a
lot of individuals that are more than willing to give you some free advice in
getting started. And if you cannot find
them, look for me, I’m willing to help get you started (don’t expect
me to be your designer though).
As time progresses you are going to get hundreds, if not
thousands of tips and tricks to make your website better. You are going to find yourself spending some
time on building your creation, but once you have it, you are on your way to
presenting yourself and exposing your business in a more professional manner.
Until Next Time,
John
Until Next Time,
John
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