Don’t be fooled that you have to buy one of the paid
upgraded memberships to any of the wedding advertising sites to make a video
highlighting your wedding business. You
can do this for free (once again my favorite price) at Animoto. You can make a highly effective video of your
wedding business and use that video to help promote your wedding business on
various websites, your own website, or get increased exposure on You Tube.
I’ve tried this myself and actually loved it. It is very simple to do and only take about
15 minutes to complete. First go to http://www.animoto.com
and sign up for an account free. Once
signed up you can create a free 30 second video commercial about your business. Just grab about 10 or 15 images of you in
action or your logo beforehand and you are ready to roll. It is simple drag and drop technology so you
just grab your images and drop them into a timeline. You can select some background music right
from Animoto. Now the music is not all that
great, but it is music none the less.
Your wedding business video will have and Animoto logo at
the end of it, but that is ok, it is free and that is the least we can do for
using the service for free. There is no
sense paying someone for an upgraded membership,
making a video then having THEIR logo on the end of it (what’s up with that WW…who
is paying who to advertise who here?).
Now, after you have completed your video, you SHOULD upload
this video to You Tube. Why?? First of all, for additional SEO exposure
(who owns You Tube??? Yeah Google). Secondly, because you can embed You Tube videos into
your own website or most of the advertising venues out there. You
can also reference You Tube Video is Facebook.
Animoto provides a link to upload your video direct to You Tube. This process may take about 20 minutes, but
well worth the wait. You can go on about
your business while this is uploading.
You now have a 30 second commercial about your business that
you can display anywhere your heart desires as many places as your heart
desires. All you have to do is insert
the embed code that You Tube provides into your html. PLUS, you are only advertising Animoto and
you are not advertising someone that you had to pay to advertise your site (I
still don’t get this practice).
Videos are great for advertising your wedding business. The free Animoto video is about 30 seconds
long (about the equivalent of a Television commercial) so it great for people
that are in a hurry to get information (instant gratification) about you or
someone who may be A.D.D.
I am by no way devaluing a professional quality video that
can be done by many other wedding professionals. You may want to consider this free video as a
stepping stone to a professionally made video commercial by many of the
videographers and cinematographers out there. But it is FREE and if it works somewhat to
get a bride to hire you, then you may want to consider the professional
route.
Hope this helps someone.
John
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